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Woman with shopping basket

Be loyal to your pocket not supermarket and save

Is your loyalty costing you? Loyalty is a great thing as a rule, but not if it means you’re overspending on your supermarket shop when you could be saving. Whatever your reason for sticking with the same supermarket, don’t let it get in the way of a bargain.

According to our research, the average family spends £149.53 on groceries a week.

But grocery comparison site mySupermarket says you can cut, on average, 30% from your weekly bill by shopping around.

Starting now will set you up with a great habit to continue in 2016.

Shopping basket comparison

Click here for a printable version.

Supermarket loyalty myth buster

So what are the real reasons you don’t shop around for your groceries? Here are three possibles - and why you should ignore them.

1.  You think it doesn’t really save that much

This one is really a case of looking after the pennies and the pounds taking care of themselves.  Take a look at the graphic above. If your weekly shopping list includes apples, fresh chicken, minced beef and cheddar cheese you could save more than £10 between the cheapest and most expensive options  – a saving of £520 a year!

2. You'd rather stick to the supermarket nearby

The smaller supermarket convenience stores dotted around residential areas can be more expensive. Plus, if it’s convenience you’re after, getting your shopping delivered at a time that suits you could be more helpful than nipping down to the shops. Doing one big shop as opposed to lots of little ones also makes it easier to keep track of your budget.  

3. You have a loyalty card with the store

Loyalty cards can be useful, but only if you’re spending a fair amount of money in store. Don’t shop in a store simply for the points but do make sure to pick up any points you are entitled to.


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  • vimals / 4 June 2016

    Shopping of vegetables is very hectic work and it takes too much time also. I always shop vegetables online because it save time.Recently I shop vegetables from [LINK REMOVED]

  • Divya / 21 April 2016

    I like the idea

  • Divya / 21 April 2016

    I like the idea

  • Karen Buckley / 14 February 2016

    I like to shop at my local Tesco store and although I do have a loyalty card I'm always disappointed by the fresh veg produce they sell. I regularly see for example, a bag of 6 peppers with a sell by date the next day. Who eats 6 peppers per day! Coriander and other fresh herbs often have only one day left. Salad leaves, tomatoes and mushrooms often only have a couple of days left. What has happened to the 'weekly shop'. Due to this I often have to travel further and pay more for my shopping because of this. I'm convinced such big stores buy their vegetables as late as possible and hence cheap which are practically ready for the 'reduced' bin by the time they arrive on the shelves.

  • Nes / 29 January 2016

    The Resourceful Cook Website is worth looking at. It has meal plans for 1 up to 4 people, 3 day shops, 5 day shops and 7 day shops for dinners. I have tried it and it definitely saved me money but I had to be prepared to eat the odd meal that I was not too keen on. I struggle with shopping weekly because I don't have a car so it gives me the options for a quick shop. This website might help some people out there.

  • Ann Dawson / 27 January 2016

    We stopped doing our weekly shop in one of the big four supermarkets a few years ago and swapped to Lidl and Aldi - we have saved approximately £200 per month on the food shop without cutting any corners. Its easy - just stop being loyal and a snob.

  • philomene / 26 January 2016

    I do try to shop around but some times I just go to the nearest super store where I find everything I need.

  • Ana.B / 25 January 2016

    Nicole, I have a method for no overspend and even I save money.
    I never pay with my card when go shopping for food. Always cash.
    I draw from the bank a calculated sum of money for food for the whole month and divide it by the 30 days. So if one day I spend more, the next day I try to spend less to compensate. And It works! What is more, at the end of the month I have always a surplus. It is great!

  • Nicole / 25 January 2016

    I want to save my money

  • James MacDonald / 25 January 2016

    It's either Tesco or the Co-op for us and Tesco's cheaper although not always best for quality.

  • Polly / 25 January 2016

    It's not really news to shoppers that different supermarkets charge different prices. Are you comparing like with like? for instance I pay extra for organic stuff and free range eggs and milk - and the thing that most people don't have is time to go from shop to shop. Do you think it would be more useful if you listed supermarket loss leaders each week and sent an email out listing them?

  • Doreen / 25 January 2016

    Useful suggestions, but not all of them are practical. I don't own a car and don't live close to supermarkets. When you factor in bus fares for several trips to the nearest town and struggling to carry heavy and bulky items from the bus stop (toilet rolls, vegetables, frozen food, washing powder, tinned goods) then one weekly online shop delivered to my house is the answer. I can keep control of impulse buying, take advantage of special offers for stuff I use and any money I could save by shopping around is usually less than the bus fares to go an buy it.

  • Teresa / 24 January 2016

    I shop at Sainsbury's mainly. I have a low income coming in at present but I like decent quality food and I find that even the cheaper ranges at Sainsbury's,are better than some of the other supermarkets. Also I can walk there and as I don't drive,that's a big bonus,whereas I would pay £5 or more by bus to get to Aldi or Asda. The biggest change for me,has been the way I food shop. When I had more money, I Would buy expensive ready meals,now I buy say,a pack of chicken legs or a good quality joint on offer and use it for a few meals,saving money. There are always brands on offer in for example,yoghurts or cheese and I get whatever's on offer at the time.

  • Janet / 24 January 2016

    I'm 68 and full time carer for my 92 year old mother. I can only leave the house 1 hour at a time and have no time to 'shop around', At the low end of income brackets, I have no alternative but to shop at the nearest convenience store, which we all know is one of the most expensive places to do a weekly shop.

    However, for eggs and some vegetables I shop at the local Post Office. The fresh farm free range eggs and local grown vegetables are the best and no more expensive than the supermarkets. - I urge people to shop within their communities for locally grown produce.

    I do try to make good use of money off coupons and to buy double when foods are on offer. As my Mother can only eat mashed, finer, foods I buy vegetables, cook, mash and freeze portions. - I still am guilty of wasting food so I support the comment "Buy as you go"!.

  • David-Jack Taylor / 24 January 2016

    mysupermarket is great if you are looking to cut costs and really see how much value you are getting for your money. Supermarkets love to bamboozle us with special offers and bulk buying deals but often it is them that sees a benefit in their pockets and not the consumer. If you want to cut costs and shop super savvy then look at price per unit.

  • Caroline / 24 January 2016

    I'm sure it's cheaper shopping at somewhere like Aldi rather than Tesco. But our Aldi's car park is nowhere near big enough, you spend minutes, if you want, just driving round and round on a Sunday just to get a place to park.And then it's pandemonium inside. I used to do a whole week's shop in one go, but lately, with partner's weird work patterns and daughter now at college, meals are erratic and I tend to shop less in one go and top up as I need at the local Co op during the week. We're not all 2.5 children families who work in offices. Sometimes flexibility is more important than saving every last penny

  • Karen ricketts / 19 January 2016

    Not only do prices differ store to store but aisle to aisle
    ....which is very bizarre

  • Elaine Tierney / 19 January 2016

    I shop in our local retail market for almost all my fruit & veg and bread at a fraction of any supermarkets' price and superb quality - supporting genuinely local businesses too. I also use a proper butcher and shop around for tinned/packet/frozen items.

  • ruth / 19 January 2016

    thanks for the shopping tips.i found them really useful.i normally shop around if i have the time because as you say . prices can differ from store to store.

  • anthony sweeney / 19 January 2016

    The problem is it cost more money to go to different shops, by car or bus. I think most want to go to one shop and can't be bothered to go to different shops just because some items are cheaper.

  • yv / 17 January 2016

    Good tips

  • A Mason / 16 January 2016

    I first thought it was a genuine comparison site, for information not trying to sell. I am widow so my shop is for a single person, online shopping doesn't really cater for me, as you tend to over buy on quantity, and fresh items are thrown out. I used do larger shop, but I now find it more cost effective to buy as I go. I agree with some of comments price is linked to quality, in certain items. I think it shopping is very individual and it depends on your circumstances, so one type os shopping doesn't fit all.

  • Barksey01 / 14 January 2016

    My mother and I used to shop at Sainsburys every week and regularly received decent money off vouchers (ie £10 off a £60 shop) via Nectar. 2 or 3 months back the vouchers stopped. However friends who only shop at Sainsburys occasionally have been receiving plenty. We have now become 'occasional' Sainsbury shoppers rather than loyal customers and our spend with them has been cut by some 80%. If a supermarket can't reward loyal customers then they don't deserve them.

  • James Bird / 14 January 2016

    When I was young and at school a teacher said that why we call it Common sense, when it's far from Common. We stopped shopping at point's give vouchers when a branch of a German Supermarket chain opened in 2000 the same year we came back to the UK after year's abroad. beans might taste different but you will get used to the taste. against the average grocery spend of £ 134.per week my pension is £ 86, we spend £30 for both of us. there's no money for loyalty cards.

  • G sills / 14 January 2016

    Shop late and get reduced prices

  • I hate shopping / 14 January 2016

    What I find annoying are shops with loyalty card schemes that treat you as a criminal if you return to the shop to have points added because you didnt have your card to hand when doing the original shop. You are only the shop assistant, its not your money, and the cost of the points was factored in by people at head office when deciding how much to charge for the item

  • farmer craig / 14 January 2016

    Ha you guys know nothing at all in run a farm in the UK. my chickens are not raised in a pen. my cows are nor locked up all day. And we do our own slaughtering. and sell to places like lidl aldi co op and asda aldi lidl my cheng sell for 4.50 some places. and asda and Co op my chicken sells for 6 pound special and 7.55 non special.
    So you all don't know anything about food even buying right from the farm your cheapest option is sell my chicken all prepared for 3 pound

  • Alex. King / 14 January 2016

    Cheap supermarkets sell, for example,tasteless cheese, fatty mince and chickens raised in disgusting conditions. I give them a miss.

  • Joanne Johnson / 14 January 2016

    I think that's the ultimate not comparing apples with apples. You can buy cheap tasteless cheese or cheap battery raised chicken. I prefer to be buy something my family actually want to eat and that isn't morally repugnant.

  • Gordon / 13 January 2016

    The problem with this comparison website is, you fill your basket, then compare to other stores totals, change to them, find more totals cheaper, change to them or even sometimes back to the previous company etc etc and before you know've got a basket full of items you don't actually want or brands you don't like. Also, it can't compare everything in your basket, so you have to be aware that if you want 500g of something and you get given a cheaper option of say 2 x 225g that's a total of only 450g

  • Chris / 12 January 2016

    I the people slating aldi and how it treats its staff as I've now worked for aldi for 3 years and 8 years previous at morrisons I can say I've never been treated better than I have at aldi... Always helpful with time off personal problems always there to help.You clearly have issues with the manager at the store as there the ones who do staffing days off holidays and moanin about having to work one weekend a month name me one retail job that has weekends off that's retail you work weekends store policy is work sat have Sunday off or vice versa. I love my job at aldi it is hard work yeah but that's why your paid so well and looked after so well

  • Alfred Fox / 12 January 2016

    My work pattern means I shop at 4am. So I have less choice so for me it's a win

  • angela bradford / 12 January 2016

    Thank you for all these brilliant ideas, I share these with the families I work with. They think it is great.

  • I H McKeag / 12 January 2016

    Deliberately misleading price labelling and fraudulent labelling is common and should be prosecuted at least as vigorously as shoplifting.

  • Riddlywalker / 12 January 2016

    Your price comparisons are ridiculous, yes, you can buy cheese for £2.70 (400g?) but if it's not a promotion, it won't be high quality. - at over £5, I'm expecting something rather special. I shop at sainsbury, because it's near, but I am willing to do most of my shop at Lidl if I have time, and good small local shops are thriving because the quality is there- £3.50 for a loaf, yes, because it's not packing, it's real food and real flavour complexity.

  • Carolyn Minkes / 11 January 2016

    I used to like shopping at local shops but have finally overcome my resistance to online grocery shopping. It is more expensive and as I am single I am still learning how best to work round the minimum spend but it is so much less stressful having the shopping delivered. I never buy fish from the supermarket though as we have a good local fishmonger who will deliver.

  • M White / 11 January 2016

    What makes the task of shopping-around a bit of a challenge, for me:
    -A preference for organic food, when I can
    -A preference to buy British (to avoid shipping impact)
    -A preference to buy meat that considered animal welfare
    -I'm catering for 2 people so don't benefit from bulk purchasing so easily
    -I tend to plan meals in advance, which means I'm less-able to capitalise on bargains at the supermarket.
    -I have limited capacity to store food at home
    -Time available for shopping
    Inevitably I tend therefore to target supermarkets that will satisfy most of my needs most quickly.

  • Barry C / 10 January 2016

    Around here we have no Waitrose (I so miss, fromwhen living down South) nor Tesco or Asda or Lidl. But try Poundland etc.

    Here Aldi dominate over Morrisons and Sainsbury's(are v. expensive for a 'general shop').

    Parking policy is different:

    Aldi with Parking Eye are a pain - how many times have I forgotten these 'Enter your registration' screens on the way out. BUT when the 'charge notice' arrives simply appeal it (details on the reverse, email or a phone call). Note some people park at Aldi, don't buy anything, they just remember to walk through shop and enter the reg number. Daft system.

    Read peepipoo, learn POPLA in case they get silly because sometimes you can't find the receipt for the day. Rumour : if going as far as POPLA it costs them £27, you nothing. Search "who pays for popla appeals £27". They do..

    Morrisons have good 15 minutes free if you just need to pop in for a paper and a sandwich, saves buying £5 worth to get your parking money back.

    Sainsbury's £1 for 2 hours, refunded when you spend £5+ is a very fair parking deal, time to nip around town, even the Pub, and just buy something that is on offer for £5.

    Important to understand that if you pay up-front for parking 'the consideration' you have made a 'contract'.
    Very little defense if you overstay, or do anything else 'wrong' (forgot the child :) today.

    An example of the worst parking abuse is the NHS. You pay up front, never knowing how long you'll queue/wait for. You made the 'contract'. See "nhs parking fine" -of course it isn't a fine - just a 'penalty charge'. And they 'fine' staff as well. Madness.

  • Ann Liddell / 10 January 2016

    What you might save has to be balanced by the cost of driving to all the differant supermarkets,the extra time involved and how much you would actually save.You can actually save more by buying meat from a butchers and veg from a greengrocer.I personally try to use a supermarket as as an old fashioned grocer shop

  • dj trax / 10 January 2016

    As a professional shoplifter i can't comment on the points system,
    however I am very loyal to certain supermarkets, in particular the ones
    with a lack of security staff!

  • sue mallett / 10 January 2016

    I have used my Tesco points for holidays every year. I buy everything on my Tesco credit card and pay off in full every month, I have had 3 holidays a year from the points, with Park holldays, haven etc. Have just used the last lot to get £500 off a cruise to Norway, cost £800 for two people all inclusive instead of £2500. with other offers and discounts. Cant fault the rewards scheme, clubcard points are well worth having

  • drv susannah vyvoda / 10 January 2016

    shop around is my motto for years : it's fun, you exercise walking to other stores and your happy hormones float around knowing you saved ; plus there is no way out of date bread or yogurt will harm you

  • Roger Titcombe / 10 January 2016

    The simple answer is to shop at Aldi. The best reason is the quality of the premium product lines, which are many. Not only are prices far lower but Aldi pay their staff better too.

    Win, win

    Don't be a snob, you will meet plenty of well-off shoppers that have seen the light in the Aldi cheque out queues that move much more quickly than you can escape from Tesco, Asad, Morrisons etc

  • Ekim Deets-Nednettihc-Deets. / 10 January 2016

    l i do my main shop once a fortnight, i always try very hard to buy the cheapest wherever i go.
    I have found that fruit and vegetables do very a lot depending on where you shop. I always take my last receipt with me so that i can compare prices and to see if an article has risen or drop in price. I have also shopped on line but some of the descriptions are very misleading, take for example haggis it is shown in a ball but you receive in a tin and oh boy the amount of fat that is in it is unbelievable.

  • Jean Louis / 9 January 2016

    Sometimes it suits me to shop near home for odd items because driving to the supermarket I know is cheaper uses more time and petrol. I shop around for quality as well as price. I also appreciate efficient service and go where the staff are helpful. Cheap is not always cheerful!

  • Joe Bloggs / 9 January 2016

    I'm not interested in so-called loyalty points / cards -- they are there to get you to shop the way the big supermarkets want you to shop.
    Lidl and Aldi are the way forward -- good quality without the bells and whistles.
    The only downsides are that they do not have the range nor the re-stocking on certain lines.

  • Jan / 9 January 2016

    Lovely thought, and sensible too. However those who are lucky enough not to have to choose only by price, will often spend more because somewhere sells more tasty products!

  • ukam uno / 9 January 2016

    Exactly I love that

  • david bannon / 9 January 2016

    Unfortunately I don't do all the shopping except once a year when I clear all my Tesco point in one go, with 5 children, they certainly add up, a Christmas shop of £120.00 and only buying what was required, no chocolates. very little domestic cleaning products or clothing was cleared in full, furthermore Tesco had sent out an extra bonus of £7.50 discount coupon plus extra points to be claimed plus buying what was on offer meat and drink etc etc was heavily reduced, so SAVINGS CAN BE MADE, -thank you MR TESCO.
    So shop with one supplier and save your points, it can make a difference.

  • john bonner / 9 January 2016

    If people pre planned a weekly menu and then wrote a shopping list to suit and shopped to the list,would save loads.
    Super markets are only interested in making vast profits, just look at the size of most shopping trolleys.
    Use a basket, and leave your car at home,you will then benifit from the exercise.

  • Pollyanne / 9 January 2016

    When I take in to consideration the cost of petrol if I drive. Or a taxi home . Or bus fare. As I can't carry a week's worth of shopping home. I've saved more money going to my usual supermarket

  • Gaynor Holtom / 9 January 2016

    If you get fined at Aldis for parking you can send in your receipt as proof of having been in the shop- or just don't pay it! I don't.

  • Rafph / 9 January 2016

    The only myth this article presents and resolves is a myth of journalism - don't trust what people write or say; the truth is out there, go and get it yourself; journalists and their work are affected by commercialism, political ideas or manipulation. The author of this article is suggesting that I'm some kind of idiot because in his mind I'm not able to see I am being caught by very simple lie. The title of articles suggests that text will be treating about loyalty points myths, but the actual subject of the article is about looking for better prices with a suggestion of using mySupermarket services.

  • Deborah / 9 January 2016

    Some of the advice is conflicting- if it makes sense to do one big shop it is likely that some of the items will be cheaper in other stores, and the pricematching schemes are not all they're cracked up to be. However, it costs time and money to visit multiple shops. so it could be a case of "penny wise and pound foolish". As a compromise I keep a list for each shop of specific items either available there exclusively or generally cheaper, and visit those shops occasionally. to stock up.

  • John Eastman / 8 January 2016

    Sainsburys are too expensive despite nectar points and one is better shopping elsewhere especially the way they treat their staff

  • Gavin Timson / 8 January 2016

    I shopped at Aldi once. Never again. The food was all unrecognisable stuff that I had never heard of. Their version of Crunchy Nut Cornflakes were awful. The baked beans are so runny, my toast was ruined. The fruit and veg is ok though

  • Richard Newton / 8 January 2016

    Anybody who doesn't shop at Aldis need their brains testing. We used to shop exclusively at Tescos but since moving to Aldis we save around £45:00 per week and the quality is just as good.

  • steph tickle / 8 January 2016

    Hope I don't get into trouble for this comment but as an aldi employee as far as I'm aware aldi don't have a say in parking fines as its run by a company called parking eye...if a customer has an issue with parking we have to give out a leaflet with info....on how to contact parking eye and raise any disputes with them....hope this helps for anyone who's had parking guessing the manager of your local store should be able to help and give you details of parking eye.

  • Jacqueline / 8 January 2016

    We buy our meat from Field & Flower., which is delivered to our door. Have the main shopping delivered via an online order, from Waitrose and do the fresh fruit & veg shop at ALDI or LIDL (prefer LIDL as products taste better & Aldi jacked up their prices before Christmas.) Loyalty card: very occasionally shop at Tesco for a top up & use the club ard then. It is the only place our daughter shops as she likes to save up for holidays with her Tesco club card. I am extremely wary of meat products in the cheap shops, which have not been reared on grass. I believe they're pumped up with 'stuff' to add to the weight. One only has to sit outside certain stores for a short while to see the devastating affect this can have on peoples' weight, particularly Womens' weight.

  • Craig grad Cowley / 8 January 2016

    As I want to know what legal at is mine nothing else nothing more I just won't watch legally old to me for work I have put in time effort and Goodwill

  • David K Chatterton / 8 January 2016

    GOOD BYE ALDI FOR CHARGING TO PARK IF YOU GO OVER THE 90 MINUTES OARKING TIME which is easy to do if the store is busy and most only have 2/3 checkouts in operation I will just buy less now as I am a pensioner when I retired I was on £500 a week as a truck driver NOW £166 a week as a pensioner no matter my wife and I will survive. thanks for reading

  • jean mccandless / 8 January 2016

    my meat is bought at local butchers the service and prices are better than supermarkets I buy from alldi but cant get my cat food aand litter from there so use sainsburys or stores like wilkinsons who are cheaper

  • jean mccandless / 8 January 2016

    I dont stick so much with loyalty now because some of my necta vouchers are not what I get most times and if there is something I want I nearly run out of time with them

  • Steve / 8 January 2016

    I did a really good shop at "Aldi" in 102 minuets and then got slapped with a Forty pound fine for being over the 90 minuet parking time. Good by Aldi I will shop at another super market with free parking

  • Christine Burley / 8 January 2016

    I have shopped at Aldi when I lived near Hyde from the day it opened. Fantastic food, very fresh and good prices. Wish they could sell Helmans mayo. Love you Aldi.

  • Karen whattam / 8 January 2016

    I shop at farmfoods, for Heinz baked beans,5 tins in a pack at the moment are £1.99, Heinz tomato soup (6pack) only£2.75, Tate + Lyle sugar only 39p a bag,2 loaves of bread £1.00!!,and I save alot by shopping there,than at tescos

  • Ig / 8 January 2016

    Dreadful article. What are the loyalty card myths? your headline states it's a myth buster yet the article us all about checking prices.

  • ryan redmond / 8 January 2016

    Cant stand aldi or lidl,but theres no lidl for near an hour from me and local aldi only has one till on.has rude unhelpful staff,and prices are very rarely cheaper,cheap nasty tinned beans 50p+ when morrisons,tesco etc sell big brands for barely any extra,even beans and sausage for less than a quid,packets of ham,milk infact everything i bought in aldi i found cheaper at morrisons or tesco and it took far less time finding stuff and being served.morrisons own food is very low quality and near unedible but brand names are pennies difference to cheap nasty aldi tripe.vegetables are bit cheaper in aldi but i dont eat fruit or veg so aldi has nothing to offer me

  • mick brawn / 7 January 2016

    I buy my meat from a local farmer/butcher.. half a pig costs £95 and a whole lamb is the same price, and is such good value and quality.. raised and butchered by the same family and to my personal choice of cuts/joints ect. I do my other shopping online at Morrisons and get it delivered, this saves on petrol as i live in a village, plus this avoids *impluse* purchases, and i know what i,ve spent before i get to the checkout, so no nasty surprises.. and i have a very large freezer in the garage so i can stock up on special offers, plus bread/milk ect so avoid having to keep popping out to shop local..

  • JOHN WOODWARD / 7 January 2016


  • Dennis MILLS / 7 January 2016

    The only "Loyalty" scheme that worked for all was the Co-operative Society -Dividend-regardless of which department you shopped in you got a "receipt" these you stuck on a sheet which when full you took to any Co-Op shop and they entered the amount on a card. At the end of the financial trading year depending on the amount of profit you were paid a dividend on the amount of "Shares" you had accumulated. ALL OTHER LOYALTY/BONUS SCHEMES ARE LEGALISED CONS. By the big stores. My advice is READ THE SMALL PRINT price tickets. CHEESE is a good example A pre-packed piece of cheese say 120g has a price shown as £1.32 look at the small label on the shelf and this says £11 per kilo. Another piece of cheese slightly smaller say 100g has a price of 75p the little ticket shows this is £7.50 per kilo. MORAL: check the price per 100g,100ml, Kg or Litre you will be amazed at the savings.

  • joy severn / 7 January 2016

    As a pensioner I have time to shop around for the best deals. Families today are busy all week and drawers don't want to spend leisure time shopping for groceries, many use online shopping and don't compare prices. If this app helps to find the best prices it will be a godsend to them.

  • David Brock / 7 January 2016

    We shop at 3 different supermarkets. Some things we have to go to asda for, but for most of our fruit, veg and some meat we use Aldi or Lidl because the quality is just as good (if not better) but we save 30-40% on cost. We occasionally visit a local market to stock up on meat, it is cheaper again and better quality again. We normally use Asda for petrol (as long as we were going there) because it's generally the cheapest. We dont drive out of our way to save 0.2p on a litre though, unlike someone we know!

  • David P / 7 January 2016

    What a lot of people do not realise is that Nectar is just not Sainsbury's, it can also be used at BP and a whole host of online stores, where additional savings can be made. I've been using Nectar for years and saved enough points to allow me to book a holiday for two last year.

  • Juliemam / 6 January 2016

    I have loyalty cards for Tesco, Morrisons and Boots. I shop everywhere and collect points and use coupons incidentally. Cook most meals from scratch. Bake cakes and occasionally bread; make jam, wine (fruit not kits or tins) chutney - home made is invariably better and considerably cheaper than equivalent quality. You control what goes in so no artificial additives if you don't want them. Never had a hangover from home made wine! No I dont do paid work but my husband does and my youngest son has special needs so needs a parent to be available 365 days a year. This is my job . To provide my family with the best nutrition I can for a limited budget. Even better is growing your own fruit and veg and for those concerned about chicken welfare there is nothing better than rearing your own chickens for eggs.

  • Terry Butler / 6 January 2016

    It is not suprising rhat the big three are losing business to the discounters, ie LIDL & ALDI
    They are far cheaper for most things & offer a very good range. Have to say their fresh
    meat products are miles cheaper & excellent quality.
    Loyalty cards like NECTAR are poor returns for paying too much & not long back NECTAR reduced the value of their points by 50%

  • G.Slater / 6 January 2016

    What you say is absolutely true. Everyone should try and find a nearby branch of Aldi. For years they have been the best for Fruit and Vegetables, and now the range of good products is even greater. Sometimes when the cashier asks for the money I cannot believe how little my shopping has cost. When I go to the "Super" market (where the "Jones's" go!!) I often wonder at the till which items are gold plated!

  • stephanie stanley / 6 January 2016

    I started shopping in Lidl last year and the price difference is amazing their deluxe range is better than anything the other big supermarkets have to offer

  • Harry Mann / 6 January 2016

    Yes... get your shopping delivered any time it suits you...
    Even if its 9 or 10pm on a narrow street and the crashing and banging about drives all your neighbours nuts !
    Be selfish.. its the latest craze.. why not?

  • jayprime / 6 January 2016

    We shop at Morrisons because its location makes it convenient.
    However, we shop for the shopping, not the points. They are just an extra on the side.
    In 2015, just by doing our usual shopping and collecting the points that we were given, we exchanged the Vouchers for over £150 in shop, plus many, many, pounds saved taking advantage of their money off per litre of car fuel. Morrisons is already the cheapest fuel source here but the money off makes it even better. The local Shell petrol station, that used to price match Morrisons, seems to have decided to cease trying and is now up to 3p per litre more expensive. Any 'local' shops offering that additional money saver?

  • Emma / 6 January 2016

    Rather than supermarket shopping, try using local shops. It takes less time and costs less and is usually an altogether more pleasant experience. That's a far more profitable loyalty scheme.

  • Michael ferri / 6 January 2016

    Luckily myself and my son work for rival supermarket so get staff discount which makes buying at our places of work easier. Obviously we check prices against each store and keep an eye out for particular offers elsewhere. Loads of good items like cheese,ham yoghurt,wine etc are always on offer and are usually very good quality. One customer told me that she buys roughly 50 items a week and spreads them between 5 different stores and reckons she saves around 25 pound a month even allowing for petrol as the stores attain a 2 mile radius of each other. My tip is shop early in the morning in supermarkets as the shelves are at their fullest.

  • Helen / 6 January 2016

    A lot of comments mention shopping around but that isn't always possible. I live out if town and don't have access to a car so for me to shop around is extremely difficult. I also suffer with depression and social anxiety which makes supermarket shopping very stressful unless it is virtually empty so I shop online.
    I use 2 different supermarkets as neither stocks all.the products I need but I do find that, generally, my Tesco shops tend to be more expensive than my Asda shops.

  • Anne Cleave / 5 January 2016

    I wonder if the price comparisons are being made between similar goods or between 'every day' ranges and premium ranges? Because of my circumstances I choose to buy premium range products and I doubt if I would get similar quality products at a cheaper price anywhere else (I don't shop at Marks and Spencer or Waitrose either).

  • Wendy St Lawrence / 5 January 2016

    Morrison Supermarket was recently fined by Trading Standards for not making clear in its advertising that you only collect on its points scheme when you spend £15 or more. Complaints were also upheld that they claimed to check prices against Aldi when in actual fact they had no way of doing so. I think most people would be shocked if they worked out how much they have to spend to get a £5 voucher The same goes for Tesco. I'm very thankful for the discount stores which don't use these dodgy points schemes'

  • Freda / 5 January 2016

    I'm amazed that the average family spends £150 a week on food! We're a family of 4, we like quality food, shop at Sainsbury's and a local farm shop (for roast meat) every week and our weekly food shop averages about £80. I have no idea what I would buy every week to make it to £150!

  • Ruth / 5 January 2016

    After tesco had the cheek to send us a parking fine because we spent more than 3 hrs in one of their stores ( I emailed them pointing out we had spent over £500 and did so every month!) we decided to try our local aldi, well what a surprise!! I am very fussy about the food I buy and on the whole it is superb!!! the only thing it lacks really is a decent selection of vegetarian options ( qourn etc) we save loads of money each week without much effort!!

  • alan / 5 January 2016

    the problem here is the shopping 'habit' - buying the same things week after week .. you can save money AND time by buying a range of items within one store and being creative about the meals you make. shopping around different places to buy the same items is a waste of time and financial resources - why is value only ever talked about in pounds and pence?

  • Marley Allin / 5 January 2016

    You pay your money and make your choice. When I was younger I would go to many different supermarkets. Some would be cheaper for some product and dear on other so you had to hunt around. Since I got older I realise that my time is more precious than a few pence a week.
    Some supermarkets may be cheaper but they don't look as sparkly clean as the big brands.

  • Anne Roberts / 5 January 2016

    A lot depends on the value of your time. When I was working (in a very time-consuming job) I did all my shopping in one supermarket. Now that I am retired I mainly share it between three supermarkets, one of which is a "discount supermarket" . I am quite fussy about the quality of food and would rather spend money on good quality but I am always on the lookout for reduced stuff (sell-by date) and stock my freezer with these items. I know what I will only buy in a particular supermarket and what can be bought in any of them. I have loyalty cards but they really do not influence my shopping choices.

  • Fran B / 5 January 2016

    You do have to factor in the extra time you spend in shopping around, and the petrol to drive from one supermarket to another. If I do my shopping all in one store, it takes probably and hour less than it would if I went to more than one, plus the additional petrol. If I earn, say, £10 per hour, that means each shop would have to be at least about £15 cheaper by shopping around even to break even.

  • June Aubrook / 5 January 2016

    As an immediate post war baby I was taught "at my mother's knee" how to shop economically and to cook nourishing meals from basic ingredients. I learnt that by making friends with local shops I get the very best value and advice. The local farm may look more expensive but I can buy vegetables picked that day which, of course, last longer and taste gorgeous (dirty carrots have the sweetest flavour) and the butcher has the whole animal so buying the cheap less popular cuts is a great saving. My butcher regularly asks me to tell his customers how to cook cheap cuts effectively. Using the internet to compare prices before venturing forth for a big grocery shop is also both cost and time effective. Cooking from fresh ingredients is equally as quick (if you plan ahead and use your freezer wisely) as prepared meals and much better taste.

  • Kate Wells / 5 January 2016

    Sometimes it is not just about price, quality comes into the equation too. It is a complete waste of time buying cheaper if it turns out that the food is such low quality that you have to throw it away. This can apply to all the items mentioned above. I personally prefer to spend more on good quality fresh food I can enjoy rather than buying larger quantities of inedible, cheap food that gets wasted. It is better for the waistline too.

  • Sally anne Hewlett_parker / 5 January 2016

    I find shopping at the local market in wandsworth (tooting) cheaper than supermarkets locally

  • Patrick Nunley / 4 January 2016

    Shopping around for groceries will not only save you money but also help you get the " best buys" from each shop you use. e.g Lidl and Aldi pork sausages typically have 90% pork content compared to less than 40% at Asda and are cheaper than most other offers . Asda wine however is typically £1 per bottle of wine cheaper for white Chardonnay and Sauvignon compared to virtually all the other supermarkets (excepting when special offers are around - keep your ears listening for them)

  • A Gormet / 4 January 2016

    Often price reflects quality. Cheap chicken is bad for the chooks, the environment and the consumer. Likewise cheap cheddar isn't worth eating as the flavour is poor. Cheap apples are OK for cooking but flocky specimens are inedible. Mind you, at this time of year even Pink Lady are not worth buying

  • Peter Eisner / 4 January 2016

    Supmarkets are the biggest consters of them all. Sainsbury, with its' so called Nectar Loyalty scheem, is more expensive than Tesco by 2P or 3P per item. Yes, that is the cost of the Loyalty card. They give you nothing! Tesco,er, this apple type is cheaper this week but my normal apple has gone up by 5p per £! Supermarkets are there to make money for their shareholders, not to give the customer a fair deal!!!

  • Richard / 4 January 2016

    I got rid of all my "loyalty" cards before Christmas. They're a con and the only people who benefit are the supermarkets!

  • Mary Landreth / 4 January 2016

    { am not on Facebook can I still access this programme

    ADMIN: Hi Mary. No, you don't need to be on Facebook. Sign up on our Survive January page to receive your free kit - You can also check out our blog for more ways to save too.

  • paul / 3 January 2016

    Having used all of the big supermarkets (with loyalty points they offer used at christmas), utilising the newcomers and the local convenience stores, I managed to save over 2015, a nice amount of £255.62 This was just by looking at the offers on line and in store magazines plus timing them into my normal day to day commute. I intend this year to intensify this and aim to double this amount. It will be a challenge but keeping hold of receipts helps enormously.

  • Robbie / 3 January 2016

    Please don't forget that you can boil the bones and make your own soap, use the cardboard from cornflakes to cover the hole in your shoes, if you can afford shoes!

  • Aileen Grist / 3 January 2016

    I stick with Sainsbury's. I like their basics and when I've tried other stores - Tesco and Asda - there are too many own products that I don't like. We're not a typical family - I'm disabled, my husband is my carer and we live with his 94 year old mother, to whom he is also part carer. I follow low-carb, he's a pescitarian and his mother is a firm believer in meat and 2 veg. Sainsbury's has food that works for each of us, without breaking the bank.

    I agree about loyalty schemes though - the number of points you get and the number you need for a whole £2.50 off is ridiculous.

  • Eryl-Anne Dodge / 3 January 2016

    Until about six weeks ago, I had always shopped at Tesco as well as ALDI and LIDL when I wanted certain items I could get cheaper whilst maintaining the quality. However, they recently stopped selling a WARBURTONS SEEDED BATCH loaf, claiming it was unpopular. They are now producing their own version of a seeded batch in their FINEST range, but in my opinion it is not as good, so I wrote to their head office to query the reason for the change. I am not satisfied with the reply to my polite written complaint, so am no longer shopping at TESCO going instead for the majority of my shop to LIDL and ALDI and the CO-OP for my WARBURTONS loaf. I am stunned at the money I am saving by this simple measure. Furthermore, I find that the quality, especially of the meat and vegetables, is at least the same, and usually superior. Thank goodness I have seen the light.

  • Valerie Turner / 3 January 2016

    I am sorry for saying this but I think the loyalty scheme is a con! One point for every pound spent....Sainsburys in actual fact you got to spend £500 to get £2.50 is ridiculous.I have never had one and do not intend to start now.

  • Goldie / 3 January 2016

    Save by trooping all round the shops and save £10 then go and have a Chinese Take-away and the money you saved is gone plus a fair bit more.

  • David / 3 January 2016

    My Joyce of 53 years does all the shops and saves pound each week. Uses leftovers and generaly saves on everything from food cloth etc. Well we are from the war years when needs must. It is no differant today needs must

  • Michael Howard / 3 January 2016

    One gimmick I feel is probably a con is the Price Comparison with other Supermarkets where you could spend £90.00 and find out that had you shopped elsewhere you would have saved 30p. This is far from transparent - what products are they comparing, there is no detail of this. How can prices from Lidle and Aldi be compared with their brands against branded goods form Tesco, Morrisons, Sainsburys or Asda? Maybe they should be transparent and tell us which products are being compared against.

  • Maria Purves / 3 January 2016

    as a busy single mum working full time, I find it easier to just shop in the one place, rather than going all over the place. there aren't enough hours in my days off for that. tried on line, but prefer to check my fresh produce myself, as I found I had things delivered with just a couple of days shelf life etc

  • Pauline / 3 January 2016

    I think if people were to cook their own meals they would find things cheaper.
    I,m in my 70,s and save money by freezing any left overs. I also buy any 3 for 2 if I know I can freeze the other 2. This can save money not only on the shop but also I can go a week without shopping now and again saving on fuel.

  • Dianne / 3 January 2016

    Factors such as animal welfare and fair prices to farmers contribute to price differences in produce and supermarkets. Look at how chickens are factory farmed - is that fair just to save money?

  • Big Steve / 3 January 2016

    The fuel, carbon and vehicle wear cost of driving to and from my closest supermarket, is considerably less than driving to my nearest cheapest supermarket. In fact if I were to drive to the cheapest, the cost of getting there and back could make it the most expensive overall. Not only that the cheaper supermarkets lack choice and often don't have what you are looking for, so you then have to go to another further increasing the cost of the shop. Just considering the price of food items in isolation of obtaining them, lacks intelligence of real life.

  • Rob Sedgwick / 3 January 2016

    If you really want to save money stop using supermarkets exclusively and use market stalls for some items. They are often better too.

  • Keith / 3 January 2016

    Poor selection of products, stock not being replenished and large queues at the checkout as only two tills open

  • David / 3 January 2016

    I buy Fillet Steak perhaps once a month and instead of our usual supplier tried Aldi as I wanted to check the quality and it was marginally cheaper. Although it was Aberdeen Angus Fillet it was a very poor quality. It is not all about price - quality is very important too. (They refused to publish my feedback.) I am unlikely to go back again but it might be ok for branded products where quality is guaranteed to be the same. Like for like comparisons are required when checking out prices.

  • Dave / 3 January 2016

    Loyaltity cards are away of collecting data,monitoring spending habits . Customers can be steared towards lines that they want shift

  • Pete / 2 January 2016

    Re. Lidl vs Aldi. My nearest Lidl is messy and often shelves need re-filling. I also question quality. Aldi on the other, a bit further bit always well stocked, tidy and well managed. I live on my own and have a bus pass so distance is not really a problem. I can save over 40% on a week's shop at Aldi compared to Morrisons which a few minutes walk away, or Tesco which is near the next bus stop.

  • H O'Connor / 2 January 2016

    Unless the person who has stated that supermarket fuel is filtered less etc has irrefutable proof of her claims, then I suggest she is leaving herself open to claims for libel or slander. Not just from the supermarkets but from the companies that supply the supermarkets; the Petroleum Officers of every Council responsible for checking etc.

  • Jane / 2 January 2016

    dont go out of your way to shop, it costs fuel. If passing drop in on a different store, to give it a go. do blind taste tests with the family (put things in a clear tupperware container). Remember to keep your reusable bags with you at all times. I prefer small regular trips. Food doesnt go out of date and get wasted, and my teenagers cant eat a weeks shop in one day!!

  • Bill / 2 January 2016

    These comparisons don't consider quality (e.g. (minced beef) or variety (e.g. apples) so have limited relevance to making the best choice

  • AJ / 2 January 2016

    The cheaper food isn't as nice as the dearer food, for example
    Kellogg's are a much nicer brand, the shops own brand taste like cardboard or soggy paper,
    Heinz is a much nicer brand, the shops own brand taste like it's watered down,

  • Michael Godfrey / 2 January 2016

    PS find a 'good' butcher. We travel about 10 miles to a country butcher whose shop is like a meat Aldin's Cave! We buy for about two months in one shop saves travelling. His meat is fantastic and if the Supermarkets copied his 'window' AND QUALITY they would have people queuing.

  • Michael Godfrey / 2 January 2016

    Learn to shop around! M&S have very good bargain's in their three for £10 rack. At the last visit we bought a chicken, a pack of bacon and sixteen sausages for £10! Lidl's is good for meat. We buy a beef joint for about £7 and cut it in half for two Sunday roasts. There only two us in our seventies. We make our own soup with the left over chicken carcass boil it up remove bones then add chopped veg, also cheap at Lidl. The soup is stored in plastic containers in the freezer. We now cook lots of risotto meals also useful for using up odds and ends of chicken. We don't buy 'fish and chips' from the shop we cook our own. YOU can eat sensibly if you shop around.

  • Janet Dunne / 2 January 2016

    Loyalty cards are a total waste of time, a lot of money can be saved by shopping around for bargains, particularly in markets and taking advantage of "special offers" (making sure they really are financially better). Most of all, use local butchers and greengrocers who offer better quality and value. Even supermarket petrol is not an economy as it is filtered less and inferior to the normal petrol stations. The only supermarkets that can be relied upon to give better quality and value are Aldi and Lidl. Tesco products are particularly inferior in quality.

  • David Tennant / 2 January 2016

    I use Lidl often as some biscuits 4 times cheaper than the main supermarkets and buying things such as ground almonds up to 3 times cheaper than Holland and Barrett. Whats not to like?

  • karen deakin / 2 January 2016

    its not always comparable i have to buy gluten free foods most places don't stock them then there is the weight of the food yes it's cheaper in lidl/aldi for mince meat but the portions are smaller than tesco/sainsbury's/asda popping to your closer supermarket might seem false economy but add up your petrol costs i buy from the co-op by my sons school its more expensive than others but im going there anyway so it saves me money long term

  • A SAYERS / 2 January 2016

    Quality as well as price has to be taken into account i.e. M&S is dearer but the quality can be much better. Whats the point in buying a cheap fish pie if its got bones in it and the fish is gray in colour i who rather pay more than twice as much for something i enjoy!

  • Shellie / 2 January 2016

    I was curious about Aldi & lidl, I wanted to see for myself what all the hype was about. Aldi, well got to the door saw the state of inside & walked away, honestly the place looked as if it had been ram raided. So was expecting the same from lidl. My boyfriend and i went in did a big shop, i say big it was massive! We got everything needed for at least a month. I panicked at the checkout thinking we didnt have enough money. After looking at the young man at checkout when he had totaled my bill I went into shock, never in my life have I bought so much and paid so little. The checkout staff even give out trolley tokens so you dont have to worry about having a pound coin or making sure you have your own trolley token. I love doing my shopping there now & there is no impulse buying. I especially love the fact their carton juices not made from concentrate as i cant get my son to eat fruit.

  • Shellie / 2 January 2016

    I was curious about Aldi & lidl, I wanted to see for myself what all the hype was about. Aldi, well got to the door saw the state of inside & walked away, honestly the place looked as if it had been ram raided. So was expecting the same from lidl. My boyfriend and i went in did a big shop, i say big it was massive! We got everything needed for at least a month. I panicked at the checkout thinking we didnt have enough money. After looking at the young man at checkout when he had totaled my bill I went into shock, never in my life have I bought so much and paid so little. The checkout staff even give out trolley tokens so you dont have to worry about having a pound coin or making sure you have your own trolley token. I love doing my shopping there now & there is no impulse buying. I especially love the fact their carton juices not made from concentrate as i cant get my son to eat fruit.

  • robert at last / 1 January 2016

    Don't buy oils cheeses butters creams crisps cakes bread chips and save £££££s
    Frozen veg are cheap and convenient ,, visit the local street market for most fresh
    produce at half the supermarket price once a week Compare the price per kg of
    whatever you buy, cut out sugar and save Kilos on the scales and reduce obesity.

  • Nige / 1 January 2016

    Why limit yourself to just supermarkets ? I save £££ by knowing prices . Some discount retailers beat the supermarkets hands down with special offers on cereals or coffee. Jars and packs with 33% extra and similar.
    The selection might be very much smaller and may not be repeated for a month or so. BUT !! If you buy the special offer now with a credit card or if you have spare cash the savings far outweigh the measly interest rates paid by financial institutions !!

  • Paul Motuel / 1 January 2016

    I am 86 and have shopped via internet for over 10 years with to asdas using my supermarket for comparisons. You need to watch very carefully all specials as they can sometimes expire without notice. I build up my shopping list daily over about 3 1/2 weeks and check for changes in prices and offers before going on to checkout proceedure because they have sometimes dropped offers. You should only book delivery date and time about 2 days ahead to cut down risk of changes. Asdas have always refunded without problems any shortages,overcharges or missing items. VERY GOOD CUSTOMER CARE.

  • Alice / 1 January 2016

    Sometimes buying the cheaper item is buying an inferior product. Cheese is a good example here; a good flavousome cheddar is expensive so I will pay more rather than but the bargain basement mild unmatured block of rubber. This is not always the case with other products. I am convinced however that some of the tasting panels used by Aldi/Lidl are lacking in taste buds.

  • Janet Dutton / 1 January 2016

    Shop at your local independent shops and local markets and support them. They may have less on offer but then you will spend less and waste less and your community will survive.

  • Axel / 1 January 2016

    It looks like u r comparing lidl to waitrose.....the worst one for me it's tesco express! They are even more expensive than the normal Classic tesco ...!!! Ridiculous

  • Bernard Price / 1 January 2016

    This Christmas, as we left our local new continental supermarket, my wife started to check the till receipt. Not because of an overcharge but the bill was too low in her estimation for what we had put in our trolley. Lidl and Aldi help to keep costs down by 1. Creating their own brand names much cheaper than the advertised ones yet equal in quality. 2. Less choice in the ranges to help making your mind up and reducing those impulse buys.