Press release: Money Advice Service appoints new debt director

Tuesday 21st June 2016

The Money Advice Service is delighted to announce the appointment of Sheila Wheeler as Director of UK Debt Advice for the Money Advice Service.

Sheila will join the Money Advice Service Board and executive leadership team. She will be responsible for working with the debt advice sector, to help more over indebted people to access free, high quality debt advice to resolve their immediate crisis and build their long-term financial capability.

Sheila has extensive experience of delivering, improving and increasing the availability of services and outcomes for people through innovation and collaborative working with stakeholders. She also has experience of helping businesses, public sector and Government organisations grow and evolve through periods of change.

Sheila joins the Money Advice Service following a role with the Society of Local Authority Chief Executives (SOLACE) and Macmillan Cancer Support where she took on a new project to design and plan a UK wide partnership programme of engagement and investment. The aim was to deliver better outcomes and improve the lives of people affected by cancer. She also implemented quality assurance, operational and governance frameworks for “My Support Broker” community interest company.

She has held Chief Executive roles for two complex, multidisciplinary local authorities where she helped the Council to develop a future vision in growing the economy and supporting vulnerable people. This involved leading change management programmes and developing strong strategic partnerships to enable the joint delivery of services across a range of organisations.

Caroline Rookes, Chief Executive for the Money Advice Service comments:

“I am delighted to welcome Sheila to the Money Advice Service. She has considerable experience leading organisations through periods of change and will be invaluable as we take our 2016/17 plans forward.

“Increasing access to debt advice and encouraging people to seek help sooner will be a key priority for the coming year. Sheila will also continue the work already carried out to raise the standards of debt advice across the UK.”

Sheila joined the Money Advice Service on 20th June 2016.

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For more information please contact the Money Advice Service Press Office on 020 7943 0068 or


About the Money Advice Service

The Money Advice Service is an independent organisation. It gives free, unbiased money guidance online at or via free phone on 0800 138 7777. Debt advice is also provided through a variety of partners across the UK. The Service was set up by Government and is paid for by a statutory levy on the financial services industry, raised through the Financial Conduct Authority. Its statutory objectives are to enhance the understanding and knowledge of members of the public about financial matters (including the UK financial system); and to enhance the ability of members of the public to manage their own financial affairs.

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