Press release: Adult money habits are set by the age of seven years old shows new study

**23 May 2013**

Our new study, ‘Habit Formation and Learning in Young Children’, authored by behaviour experts at Cambridge University, highlights the power of parents to foster money skills at home - core behaviours which they will take into adulthood will affect financial decisions they make during the rest of their lives.

Based on evidence in the report, we urge parents not to underestimate the effect their own good (and bad) money habits will have on their children.