Press release: Britain's festive focus: kids and TV

3 December 2012

Many people are willing to cut back on presents and luxuries to save money this Christmas, according to our Have a savvy Christmas research. But there are two areas where people simply won’t skimp: kids and TV.

Whilst many are willing to cut back, and others are finding innovative ways to make extra pocket money to fund festivities, half (50%) of respondents said they would not consider doing anything to earn extra spending money for Christmas this year.

Our Have a Savvy Christmas campaign continues with the launch of our Christmas cut-back calculator – to show people where they can make quick cash savings to boost their festive budget.