Linking to us

The Money Advice Service has over 500 pages of helpful advice and information which you can link to. We can help you find relevant articles, guides, videos and tools which you can use to help your customers with their money matters.

If you would like to make reference to Money Advice Service, you can use the description:

The Money Advice Service is an independent service, set up by government to help people make the most of their money, they give free, unbiased money advice to everyone across the UK – online, over the phone and webchat.

From your Website

Click here to download the Money Advice Service Logo in various different file formats, which you can use as a visual way of linking to us. You must not use the Money Advice Service logo in such a way that it appears to be endorsing products or services. By downloading and using our logo you adhere to the terms and conditions outlined here.

Payday Lenders

If you are a Payday loans company and are adding a link to your site in line with the new FCA regulations, please link to this URL in all instances:

This includes the link at the end of the risk warning, which should read:

Warning: Late repayment can cause you serious money problems. For help, go to

For the best online journey, we recommend that you link to specific pages within the Money Advice Service website - to a specific tool or guide, and use relevant anchor text for the link.

For Example:

To work out how much you can borrow, try the Money Advice Service’s Mortgage Calculator.


The Money Advice Service has this useful guide on how to shop for an annuity.

From an intranet or an email

We would really appreciate if you could contact our partnerships team if you are planning to link to the Money Advice Service from an email or from your intranet - we will provide you with a custom link that will allow us to monitor how many of your users are visiting us from the email. We’ll be happy to share this information with your organisation.