Press release: Money Advice Service targets 11 million annual users in five years

30 March 2012

Today (30 March) the Money Advice Service has set a target of 11.3 million users a year in 2016/17 as part of a five-year strategy to help people develop good money habits and make more of their money. In keeping with its statutory obligations, the Service’s 2012/13 business plan, which is published today, highlights the following objectives:

  • introduction of a range of a new, improved online tools, information and customer advice focused on decision-taking and action
  • communications to increase public awareness of the importance of money management and encourage the use of the free and unbiased face-to-face, telephone and online Service
  • completion of research into the effectiveness of financial education for young people, and
  • continuation of the organisation’s transformation programme to ensure delivery of a quality service at agreed cost.

Our target for 2012/13 is to reach 1.9m people, including 88,000 through face-to-face advice and 90,000 people through our contact centre, with the aim of 11.3m annually in 2016/17.