Our Board is appointed by the Financial Conduct Authority (FCA), but acts independently of it. Appointments of the Chair and Chief Executive must also be approved by HM Treasury.
The Board’s role is to provide leadership and strategic direction, define control mechanisms and supervise the overall management of our activities.
Board member biographies
Andy Briscoe (Chairman)
During an extensive and successful career in the financial services sector Andy has chaired and served on the boards of a broad range of companies. His professional experience ranges from insurance and credit cards to private equity, and includes managing directorships with Centrica and The AA as well as spells at American Express and BUPA. He is currently chairman of the Policy Shop and a trustee of his local Citizens Advice Bureau, where he also volunteers. Andy assumed the chairmanship on 27 September 2013. In June 2016, the FCA and HM Treasury approved his reappointment until April 2018.
Caroline is a specialist in customer service and excellence and bringing customers to the heart of organisations. She’s been the customer experience director and marketing director at Legal & General, customer director at the Rural Payments Agency, and has held positions as Serco, Essex County Council and the Care Quality Commission. She also has significant experience of the financial services sector – as well as her positions at Legal & General, she is currently on the Board of Co-Op Insurance and was also formerly on the Board of OneFamily (formed when Engage Assurance and Family Investments merged in 2015). Caroline was appointed on 1 April 2015 for a three-year term.
Caroline Rookes (Chief Executive)
Caroline was appointed as Chief Executive of the Money Advice Service on 1 February 2013. During a distinguished career in the Civil Service, recognised with a CBE in 2010, she has overseen a number of major developments to improve people’s personal finances. These include the introduction of automatic enrolment (the new duty on employers to enrol their staff automatically into a pension), the new NEST pension scheme, changes to private pension legislation and regulation, reviews of welfare benefits, and simplification of the pension tax regime. In February 2016, the FCA and HM Treasury approved her reappointment for a further three years until 31 January 2019.
Christopher has held a number of senior roles in the finance sector, and he is currently also a Non-Executive Director of the DVLA. Previous roles have included: Digital Director, Virgin Money; Managing Director of Digital, RBS/NatWest: Director, Strategy, Retail Direct Division RBS, Managing Director of a consumer finance businesses in the EU and Director, Operations of RBS Cards. He has been instrumental in the introduction of mobile banking apps into the UK and the development of a number of innovations in banking. In the early nineties during a period as a senior consultant with Price Waterhouse Management, Christopher project managed a number of high profile commercial television finance propositions. Other industry exposure at that time included Card Processing, utilities and fine chemicals. Christopher was appointed on 1 September 2015 .
David Haigh (UK Financial Capability Director)
David is UK Financial Capability Director. He is responsible for developing a Strategy to harness collective impact and drive improvements in the way people manage their money. He has held a variety of senior strategic policy and leadership roles over the last decade, and was the Commercial Director at the Department for Health, responsible for developing a programme to improve the efficiency of the NHS. David spent two years working in the Australian Treasury, leading the team in delivering the Budget and setting up the Clean Energy Investment Corporation. He also worked at the Department for Work and Pensions where he led the policy and legislation to deliver automatic enrolment into pension schemes.
John Penberthy-Smith (Customer Director)
John is Customer Director. He is passionate about being an advocate for consumers, ensuring that they have access to free and impartial information and guidance which will really make a difference to their lives and aspirations. His role is to ensure that the customer is at the heart of everything the Money Advice Service does, from creating new and engaging content to developing marketing strategy. His aim is to stay ahead of the latest trends to ensure that information and content is delivered in the most relevant and accessible way possible. John has held senior commercial roles at Vodafone, 3 Mobile and Eircom. He also draws from his extensive work as a strategic consultant with a range of organisations, who he has helped to improve their business performance and develop delivery of multi-channel strategies
Jonathan’s career has centred on learning, initially through libraries and since 2007 as Chief Executive of the National Literacy Trust (NLT). He was previously Head of Policy Development at the Museum and Libraries Archives Council and also Adviser at the Chartered Institute of Librarians and Information Professionals. He has been on the boards of several charities relating to learning and access and literature. Jonathan was appointed 3 January 2011 for a two-year term, in January 2013 his term was renewed for another three years. In January 2016, his term was renewed for a further two years.
Michael is the Director of the Govan Law Centre in Glasgow. This is a not-for-profit advice centre, helping people at the sharp end who are having to cope with financial disputes, including credit repayments and mortgage repossessions. He has also been a member of one of the Service’s key stakeholder groups, the Financial Services Consumer Panel. Michael was appointed on 1 April 2015 for a three-year term.
Nicola is an experienced strategist with a background in non-standard financial services. She was formerly Director of Strategy at Albermarle & Bond, one of the UK’s leading pawn brokers and non-standard lenders, and Director of Strategy & Business Development at De La Rue plc, the banknote and security printer. Prior to this, Nicola was a partner at The Monitor Company where she led strategy development and consumer research projects for financial services and consumer goods companies. Nicola was appointed on 1 April 2015 for a three-year term..
Richard spent the first ten years of his career as a Civil Servant, working in the Home Office, Prison Service and Cabinet Office. Since 2001 he has worked in public sector consulting for PA Consulting and Capgemini, specialising in strategy, business change and performance improvement. He also had a period leading business development in Justice for Working Links, a provider of services to support the unemployed into work and the rehabilitation of offenders. He is currently a member of PA Consulting’s Government and Public Services team, focusing on public service reform. Richard was appointed 3 January 2011 for a two-year term, in January 2013 his term was renewed for another three years. In January 2016, his term was renewed for a further two years.
Robert has held a variety of senior roles in a 40 year career in financial services. He recently retired as Chief Executive of the Lending Standards Board, and prior to this he spent three years as Director General of the Money Advice Trust, a charity that provides advice to over-indebted individuals, via National Debtline and training and support to money advisers. Robert’s earlier career was spent working for Barclays Bank where he held a number of senior roles in Large Corporate, International and Retail banking. He was appointed 1 February 2012 for a three-year term. Robert was appointed as the Senior Independent Director in December 2015.
Sheila was appointed as the UK Debt Advice Director at the Money Advice Service on 20 June 2016. During her career Sheila has gained extensive experience of delivering, improving and increasing the availability of services and outcomes for people through innovation and collaborative working with stakeholders. She also has experience of helping businesses, public sector and Government organisations grow and evolve through periods of change.
Sheila joined the Money Advice Service following a role with the Society of Local Authority Chief Executives (SOLACE) and Macmillan Cancer Support where she took on a new project to design and plan a UK wide partnership programme of engagement and investment. The aim was to deliver better outcomes and improve the lives of people affected by cancer. She also implemented quality assurance, operational and governance frameworks for “My Support Broker” community interest company.
She has held Chief Executive roles for two complex, multidisciplinary local authorities where she helped the Council to develop a future vision in growing the economy and supporting vulnerable people. This involved leading change management programmes and developing strong strategic partnerships to enable the joint delivery of services across a range of organisations.
Stephen began his career at HMT, then he spent 15 years at Which?, where he was Director of Research and Policy. Latterly he joined the ITC as Director of Advertising and Sponsorship, helping to establish its successor body Ofcom before setting up as an independent consultant on regulation and consumer issues. He has held a range of non-executive Board level posts in organisations covering these areas. He is currently Chair of London TravelWatch, Chair of the statutory panel set up to advise the Payment Systems Regulator and Chair of the Advertising Advisory Committee which advises advertising regulators on TV and radio advertising rules. He is also a Board member of the consumer body Transport Focus. Stephen was appointed on 4 January 2011 for a three-year term, in January 2014 his term was extended for another 6 months until July 2014, and in May 2014 his term was renewed for three years to July 2017.
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