How to buy investments

Buying investments can seem daunting if you haven’t done it before. Follow our step-by-step guide.

Do you need help?

Have you decided what type of investment you want? Are you reasonably sure of what investment or product features you are looking for? If not, consider going to a financial adviser. The adviser will help you with these choices and with the buying process.

Checklist for buying investments

Are you intending to buy individual shares? You need to use a share dealing service and the cheapest tend to be online. You can find out about different types of service and search for a provider by:

  • Before you buy, consult the Financial Services Registeropens in new window run by the Financial Conduct Authority (FCA) to check the firm you decide to buy through is authorised to provide the types of investment or service that you’re interested in. If a firm isn’t authorised, report it to the FCA or police and do not do business with it.
  • Read the Key Facts or Key Investor Information document for the investment before you buy. These documents set out important information that the provider must tell you (not required for single holdings of shares). If there is anything you do not understand, contact the provider for further details. If you are still unsure, you may want to consult a financial adviser.
  • Check what fees and charges you will have to pay. Charges for the same product may vary according to how you buy or which broker you choose. So compare the cost of buying through different routes and firms.
  • Check how you will be able to manage and keep track of your investment. For example, will you be sent regular statements? Will you have an online account? What’s the procedure for cashing in your investment later? How will you and the provider normally communicate – by email, online, phone, post?
  • Be suspicious if an investment seems too good to be true. Unless you can check what you are being told against an independent, trusted source, report the firm selling it to the FCA and walk away.
  • Don’t be swayed by offers that require you to make up your mind today. It’s better to take your time to consider a deal properly even if it does cost a little more rather than be rushed into an expensive mistake or a scam.
  • If the firm you are dealing with puts pressure on you in any way, don’t do business with them. They may want you to take a quick decision without time to consider whether the product is right for you. Or they might pressure you to buy a different type of product to the one you wanted, or invest more than you intended. Instead, use a different firm that you’ve checked is authorised by the FCA. Or, get independent advice.
  • Once you have decided to buy, follow the firm’s instructions for going ahead with the deal. You will probably have to provide evidence of your identity and address - even if you have bought online or by phone, you may need to do this by post or in person at a local branch.
  • Carefully read the documents you get confirming your investment. Are the details correct? Do you have a cooling-off period? If you do have a cooling-off period, this is a chance to reconsider your investment and change your mind if you want to.

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